helm
M

Helm Talent Group is a dynamic full-service creator agency – encouraging and actively seeking outstanding opportunities for our talent to not only grow but flourish. We specialise in facilitating global partnerships between brands and creators that know no limit on success.

 

Lifestyle

SaraBeautyCorner

SaraBeautyCorner is a vibrant lifestyle channel captivating over 10 million subscribers with a unique blend of DIY projects, creative lifestyle tips and engaging vlogs. Sara’s female-focused, fun-centric content seamlessly merges beauty and healthy living, inspiring her long-standing audience while making her passions accessible through innovative ideas.

10700000

subscribers
Sex

MALE: 23%
FEMALE: 76%

Age

35-44: 25%
18-24: 33%
OTHER: 42%

Geo

USA: 20%
OTHER: 80%

Matthew Encina

Acclaimed creative director Matthew Encina has created a welcoming, thoughtfully curated digital space where he teaches his audience to live by design. Exploring the manifestation of design through home, work and habits, Matthew’s faithful audience turns to him for well-considered insight and inventive DIY inspiration.

YouTube   |   Instagram   |   Twitter   |   Facebook

431000

subscribers
Sex

MALE: 85%
FEMALE: 15%

Age

18-24: 23%
25-34: 42%
OTHER: 35%

Geo

USA: 25%
OTHER: 75%

Mia Maples

Over the past decade, Canadian YouTuber Mia has accumulated a massive fan following thanks to her optimistic, upbeat videos on fashion, interior/home design, beauty, food, sewing, and so much more! Sharing her perspective on life and building a positive following of loyal supporters, Mia’s main channel has established itself as a YouTube institution.

YouTube   |  Instagram   |  TikTok   |   Facebook

4190000

subscribers
Sex

MALE: 8%
FEMALE: 92%

Age

18-24: 39%
25-34: 33%
OTHER: 28%

Geo

USA: 40%
OTHER: 60%

More Mia Maples

From Canadian YouTube Mia Maples comes More Mia Maples – her second YouTube channel where her dedicated subscribers can enjoy more casual extra content with the same cheerful vibes.

YouTube   |  Instagram   |  TikTok   |   Facebook

415000

subscribers
Sex

MALE: 7%
FEMALE: 93%

Age

18-24: 36%
25-34: 38%
OTHER: 26%

Geo

USA: 41%
OTHER: 59%

Tangents with Tyler and Todd

Homesteaders Tyler and Todd’s weekly podcast creates conversation about life’s biggest questions. Covering everything from home renovations to the LGBTQ+ experience with inspiring guests and more than a few laughs, this alternative perspective borne from Tyler and Todd’s authentic and innovative content fosters their close connection with their dedicated audience

33200

subscribers
Sex

MALE: 40%
FEMALE: 60%

Age

65+: 33%
55-64: 29%
OTHER: 38%

Geo

USA: 61%
OTHER: 39%